Managing growth means managing
sales encroachment. By completing an Impact
Study you will know how a new unit will affect
an existing unit's sales. You will also be
able to learn from where the existing unit
draws its customers rather than relying purely
Who are your customers?
What are their demographic profiles? Where
else do they spend their money? Who better
to ask than your customers? We can help you
learn about your customers, segment them into
different categories and target them based
on who they are and what they want. This is
a very cost-effective way to know your customer
Learning what your customers
think of you is vital. You can also learn
how they perceive the competition and what
drives their decisions of where to spend their
money. Perception is the customer's reality.
Do you know what their perception is?